Content strategy and product design

Hello! I’m Adele, a content designer and strategist with ten years of experience across agencies, magazine publishing, SaaS and B2B and B2C companies. I’m a natural leader, make sense in ambiguity, curious, offer productive feedback and direction, and love to solve problems. I make strong relationships with every client I’ve worked with which I attribute to my authenticity, humility and honesty.

Services and Expertise
Strategy
Product and content visions
Content strategy
Identifying KPIs and tracking plans
Creating process efficiencies
Leadership and team-building

Editorial
Content writing
Content calendars
Creating briefs
Leading kickoffs
Identifying content partners
Content audits and analysis

Design and User Experience
Interdisciplinary collaboration
User journeys
User Testing
Affinity mapping
Empathy mapping
Leading brainstorms and design sprints

Buy-In
Building relationships
Presenting to executive, clients
Client workshop facilitation

Toolkit
Microsoft Office
Keynote
Adobe Photoshop
Figma
Box
LucidSpark
Miro
Google Analytics

Education
Bachelor of Arts, Social Sciences
University of Calgary, 2003—2008

Work Experience
Content Strategist Benevity 2018—Present
National Content Writer MNP 2017—2018
Senior Content Analyst Critical Mass 2015—2017
Content Analyst Critical Mass 2014—2015
Assistant Editor WHERE Magazine 2012—2014
Digital Editor WHERE Magazine 2012

CV: LinkedIn