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    <loc>https://www.adelebrunnhofer.com/fundraising-campaigns</loc>
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    <lastmod>2014-10-16</lastmod>
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    <lastmod>2021-10-20</lastmod>
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    <loc>https://www.adelebrunnhofer.com/home</loc>
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    <lastmod>2026-09-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1685565471059-OXQYLZB4FWYOELON7EFI/271526173_10101297066646047_5929427351926951457_n.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Specializing in&lt;/p&gt;</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/448ad452-f580-459e-ba2d-e8df3d794ff2/271526173_10101297066646047_5929427351926951457_n.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Specializing in&lt;/p&gt; - Hello, I’m Adele.</image:title>
      <image:caption>Content strategy and digital experience leader with 10+ years shaping vision and leading cross-functional work, teams, and new product initiatives. I navigate change, unlock opportunities, drive collaboration, and solve complex business and user challenges. Experience across: Brand, Ecom, B2B, SaaS Higher Education, Agency Connect with me on LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1c849f05-2f8b-4c17-8904-952226788491/image+2+%282%29.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Specializing in&lt;/p&gt; - Defining a product vision for a complex platform</image:title>
      <image:caption>Benevity · Strategy | Product | Research Created a three+ year vision which aligned siloed products and siloed teams to tell a cohesive brand story. View case study</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1ba3da39-4b99-466e-be40-7436b2b7c23e/Frame+264+%281%29.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Specializing in&lt;/p&gt; - Ecommerce payments expansion</image:title>
      <image:caption>Getty Images · Content | UX | Strategy Led the first major update to checkout in years, adding 25 international payment types. View case study</image:caption>
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    <loc>https://www.adelebrunnhofer.com/new-page-5</loc>
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    <lastmod>2021-11-29</lastmod>
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    <loc>https://www.adelebrunnhofer.com/landing-bedford</loc>
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    <lastmod>2021-12-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1391287286405-92Z4A4R3T2ZSZAKNVS9V/image-asset.jpeg</image:loc>
      <image:title>Home - Transient</image:title>
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      <image:title>Home - About</image:title>
      <image:caption>Find out about our organization, mission, our methods, and the results of our decades of advocacy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg</image:loc>
      <image:title>Home - Take Action</image:title>
      <image:caption>Ready to take the next step? You can become a contributor to our cause, or participate yourself.</image:caption>
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  <url>
    <loc>https://www.adelebrunnhofer.com/what-we-do-bedford</loc>
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    <lastmod>2021-12-21</lastmod>
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      <image:title>What We Do</image:title>
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    <lastmod>2021-12-22</lastmod>
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    <loc>https://www.adelebrunnhofer.com/test</loc>
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    <lastmod>2023-08-13</lastmod>
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  <url>
    <loc>https://www.adelebrunnhofer.com/build-a-brief</loc>
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    <lastmod>2023-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/78cf9f2c-fb8e-4446-911e-3b17f1e43a9f/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc>
      <image:title>Content brief guide - An informed and structured content brief keeps your project on track.</image:title>
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    <loc>https://www.adelebrunnhofer.com/build-an-erg</loc>
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    <lastmod>2022-03-03</lastmod>
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      <image:title>Creating an ERG - Helping to build an inclusive workplace</image:title>
      <image:caption>Creating an organic mental health and well-being forum and building a community where you might not expect to find it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/24cd8392-5908-4a36-8e1c-082f8e464e05/scott-graham-5fNmWej4tAA-unsplash.jpg</image:loc>
      <image:title>Creating an ERG - 5 Things Every Content Brief Should Include</image:title>
      <image:caption>BUILD A BETTER CONTENT BRIEF 4 min read</image:caption>
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  <url>
    <loc>https://www.adelebrunnhofer.com/case-studies</loc>
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    <lastmod>2025-06-09</lastmod>
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      <image:title>Featured Work - UX Design &amp; Content for Shopify</image:title>
      <image:caption>From beta to GA and subsequent feature releases, I dove into UX and content design for the all-new B2B ecommerce space for Shopify. I led projects included in Shopify’s Winter and Summer Editions 2023 releases. View B2B metadata case study (password protected) View B2B account requests case study (password protected)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/75d67dee-a397-49f8-a94b-ad396354e026/Frame+264+%281%29.jpg</image:loc>
      <image:title>Featured Work - Content &amp; user flows for Getty Images, iStock</image:title>
      <image:caption>Both brands undertook the first major update to their checkout experience in years, adding 25 new payment types (including Apple Pay). For this project, I delivered content planning and UX writing as well as early research that stress-tested our concept and focused the project on the user experience. View case study (password protected)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/3e6c6a75-fa22-4567-b488-d1125e26f030/image+2+%282%29.png</image:loc>
      <image:title>Featured Work - Product vision for Benevity</image:title>
      <image:caption>To support alignment between design, product, engineering, product marketing and leadership, I created a three– to five–year product vision focused on content discovery and user experience across all of Benevity’s product lines. View case study (password protected)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/f744bec4-5932-46c6-9d36-ea37c57ac1ba/Nissan_Rogue_Star_Wars360-degree_poster_02-source.jpg</image:loc>
      <image:title>Featured Work - Content strategy for Nissan</image:title>
      <image:caption>In 2016, Nissan and Lucasfilm cross-promoted the release of Rogue One: A Star Wars Story and the all-new Nissan Rogue. Fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots. View case study (password protected)</image:caption>
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  </url>
  <url>
    <loc>https://www.adelebrunnhofer.com/home-copy</loc>
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    <lastmod>2025-02-04</lastmod>
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      <image:title>Home (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/90f46577-34eb-4cc8-bf61-10b52ca7985a/271526173_10101297066646047_5929427351926951457_n.jpg</image:loc>
      <image:title>Home (Copy) - Hello!</image:title>
      <image:caption>I’m Adele, a content specialist, product designer, and strategist with 10+ years of experience across tech, SaaS, B2B, e-commerce, advertising and publishing. I have a knack for storytelling, which benefits every part of designing a user experience. I’m curious. I make sense in ambiguity, and love to solve problems. I offer productive feedback and direction. And I’ve shipped products from end-to-end. I like to help people make sense of things.</image:caption>
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      <image:title>Home (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/ac3aaf65-2bff-4847-b7a8-5d495fb2bac2/Group+2308.png</image:loc>
      <image:title>Home (Copy) - Content &amp; user flows for Getty Images, iStock</image:title>
      <image:caption>Both brands undertook the first major update to their checkout experience in years, adding 25 new payment types (including Apple Pay). For this project, I delivered content planning and UX writing as well as early research that stress-tested our concept and focused the project on the user experience. View payments expansion case study (password protected)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/00ddf3c5-d3bb-419d-85e0-dda48b9c54b8/Frame+241.jpg</image:loc>
      <image:title>Home (Copy) - UX design for Shopify</image:title>
      <image:caption>From UX research, I realized the need for merchants to capture rich data in our platform and led the metadata project from end-to-end. View B2B metadata case study (password protected) I identified a major product gap in the B2B product and made a case to add it to our roadmap, and took part in a hackathon and design sprint to release this feature quickly. View B2B account requests case study (password protected)</image:caption>
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    <image:image>
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      <image:title>Home (Copy) - Product vision for Benevity</image:title>
      <image:caption>To support alignment between design, product, engineering, product marketing and leadership, I created a three– to five–year product vision focused on content discovery and user experience across all of Benevity’s product lines. View Benevity case study (password protected)</image:caption>
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      <image:title>Home (Copy) - Content strategy for Nissan</image:title>
      <image:caption>In 2016, Nissan and Lucasfilm cross-promoted the release of Rogue One: A Star Wars Story and the all-new Nissan Rogue. Fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots. View Critical Mass case study (password protected)</image:caption>
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