https://www.adelebrunnhofer.com/new-gallery daily 0.75 2014-10-16 https://www.adelebrunnhofer.com/project-2 daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413267543183-ZJ50W41F2510DX8JG7Z5/Screen+Shot+2014-10-14+at+12.18.23+AM.png Magazines https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413267543183-ZJ50W41F2510DX8JG7Z5/Screen+Shot+2014-10-14+at+12.18.23+AM.png Magazines https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268105358-47NUPZXGCD7SO4O4BEYQ/Screen+Shot+2014-10-14+at+12.28.05+AM.png Magazines https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268027113-9J24D6IYJLC97V1F8ZJJ/Screen+Shot+2014-10-14+at+12.26.51+AM.png Magazines https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268160244-ECPOTC1Y7JFFY3RITBSY/Screen+Shot+2014-10-14+at+12.28.52+AM.png Magazines https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268187502-UX0HHFSJGJCZV7BMU9YL/Screen+Shot+2014-10-14+at+12.29.37+AM.png Magazines https://www.adelebrunnhofer.com/project-3 daily 0.75 2014-10-14 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413266859191-2D74C3M7KWUAC7VMK6IA/cjsw+banner.jpg Radio https://www.adelebrunnhofer.com/project-4 daily 0.75 2014-10-14 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413269116840-0V59MC0673932W66FVJV/Poster_SledIsland2014_Film_Full.jpg Film Festival https://www.adelebrunnhofer.com/new-gallery-1 daily 0.75 2015-02-10 https://www.adelebrunnhofer.com/content-101 daily 0.75 2021-08-23 https://www.adelebrunnhofer.com/news-harris daily 0.75 2025-05-09 https://www.adelebrunnhofer.com/news-harris/2016/6/27/blog-post-04-harris-2x8hj monthly 0.5 2016-08-29 https://www.adelebrunnhofer.com/news-harris/2016/6/29/blog-post-03-harris-a6rl5 monthly 0.5 2016-08-29 https://www.adelebrunnhofer.com/news-harris/2016/6/27/blog-post-05-harris-bg75y monthly 0.5 2016-08-29 https://www.adelebrunnhofer.com/news-harris/2016/6/27blog-post-02-harris-khef7 monthly 0.5 2016-08-29 https://www.adelebrunnhofer.com/news-harris/2016/6/29/blog-post-06-harris-wghww monthly 0.5 2016-08-29 https://www.adelebrunnhofer.com/news-harris/2016/6/29/blog-post-01-harris-5f777 monthly 0.5 2016-08-29 https://www.adelebrunnhofer.com/news-harris/tag/tech monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/art monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/law monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/music monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/intellectual+property monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/corporate monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/design monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/film monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/ethics monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/vc monthly 0.5 https://www.adelebrunnhofer.com/news-harris/tag/fashion monthly 0.5 https://www.adelebrunnhofer.com/hello daily 0.75 2021-11-29 https://www.adelebrunnhofer.com/new-page-1 daily 0.75 2014-10-16 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413442269620-ZCU6HB6ZC587X1OGD9BE/photo%5B3%5D.JPG Campaigns https://www.adelebrunnhofer.com/fundraising-campaigns daily 0.75 2014-10-16 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413440823671-STDBEABPZ0N0ANARX0N0/photo%5B1%5D.JPG Projects https://www.adelebrunnhofer.com/resume-sofia daily 0.75 2021-10-20 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Resume https://www.adelebrunnhofer.com/home daily 1.0 2025-06-12 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/0a7bc827-8c2d-4f8a-b51d-a97953adcf1a/Frame+264+%281%29.jpg Specializing in - Payments expansion Getty Images, iStock Content, User Flows An update to both brands’ checkout experiences for the first time in years to include 25 international payment options, and imagine a upgrades to other aspects of the experience. View case study https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/dee6dcec-f770-43bb-a253-2029bf9dd644/Battle-Test-A-Nissan-Rogue-360-VR-Experience_1750-1.jpg Specializing in - Integrated campaign Critical Mass for Nissan USA Content, Research For a Nissan and Lucasfilm cross-promotion, fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots. View case study https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/0abfdd75-a165-4fe4-854c-a1ee6d6a0051/Frame+265+%282%29.jpg Specializing in - B2B metadata Shopify UX/UI, Content Led and delivered a project introducing metadata for B2B merchants, helping to meet their expectations and build credibility for the product. View case study https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/cebfb377-dbd9-427e-bfc3-ea828ffce529/image+2+%282%29.jpg Specializing in - Product vision Benevity Strategy, Research I created a three– to five–year product vision that crossed all product lines to give alignment across roadmaps, for marketing, leadership and design, and help set and meet client expectations. View case study https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/c6b75e8e-a55a-43fc-8200-80365911fe48/austin-kehmeier-lyiKExA4zQA-unsplash.jpg Specializing in - References Here’s what some kind and talented folks have said about working with me. https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/fc3a13f7-85e0-4ac9-a2a5-5af1e11aeae1/Group+2325.jpg Specializing in - B2B account requests Shopify UX/UI, Content Advocated for adding a feature to the roadmap to close a significant product gap and help all B2B users complete a crucial business task. View case study https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/9c97c10b-2b3a-4e00-8afa-ca5712ac3793/501277368_9857504767631516_6246388103327861497_n.jpg Specializing in - Editorial WHERE Calgary Assistant Editor Selected samples from my time as Assistant Editor, WHERE Calgary. View samples https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/448ad452-f580-459e-ba2d-e8df3d794ff2/271526173_10101297066646047_5929427351926951457_n.jpg Specializing in - Hello, I’m Adele! Strategist, content and UX designer with experience in brand, B2B, SaaS, and agency. Known for identifying business opportunities and creating impact across companies. Creative, collaborative, connecting people and ideas, building high trust relationships and putting users first. I advocate for ideas, teams and future work. I’m always learning, and always iterative. Find me on LinkedIn. https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1685565471059-OXQYLZB4FWYOELON7EFI/271526173_10101297066646047_5929427351926951457_n.jpg Specializing in https://www.adelebrunnhofer.com/new-page-5 daily 0.75 2021-11-29 https://www.adelebrunnhofer.com/landing-bedford daily 0.75 2021-12-21 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home - Take Action Ready to take the next step? You can become a contributor to our cause, or participate yourself. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home - About Find out about our organization, mission, our methods, and the results of our decades of advocacy. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1391287286405-92Z4A4R3T2ZSZAKNVS9V/image-asset.jpeg Home - Transient https://www.adelebrunnhofer.com/what-we-do-bedford daily 0.75 2021-12-21 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg What We Do https://www.adelebrunnhofer.com/contact daily 0.75 2021-12-22 https://www.adelebrunnhofer.com/test daily 0.75 2023-08-13 https://www.adelebrunnhofer.com/build-a-brief daily 0.75 2023-05-31 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/78cf9f2c-fb8e-4446-911e-3b17f1e43a9f/scott-graham-5fNmWej4tAA-unsplash.jpg Content brief guide - An informed and structured content brief keeps your project on track. https://www.adelebrunnhofer.com/build-an-erg daily 0.75 2022-03-03 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/24cd8392-5908-4a36-8e1c-082f8e464e05/scott-graham-5fNmWej4tAA-unsplash.jpg Creating an ERG - 5 Things Every Content Brief Should Include BUILD A BETTER CONTENT BRIEF 4 min read https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/5c3e5b57-72e7-4b53-ba11-04e38ca4d2c5/austin-kehmeier-lyiKExA4zQA-unsplash.jpg Creating an ERG - Helping to build an inclusive workplace Creating an organic mental health and well-being forum and building a community where you might not expect to find it. https://www.adelebrunnhofer.com/case-studies daily 0.75 2025-06-09 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/2b172ef4-4250-47db-8f98-0473319ece39/Group+2325.jpg Featured Work - UX Design & Content for Shopify From beta to GA and subsequent feature releases, I dove into UX and content design for the all-new B2B ecommerce space for Shopify. I led projects included in Shopify’s Winter and Summer Editions 2023 releases. View B2B metadata case study (password protected) View B2B account requests case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/75d67dee-a397-49f8-a94b-ad396354e026/Frame+264+%281%29.jpg Featured Work - Content & user flows for Getty Images, iStock Both brands undertook the first major update to their checkout experience in years, adding 25 new payment types (including Apple Pay). For this project, I delivered content planning and UX writing as well as early research that stress-tested our concept and focused the project on the user experience. View case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/f744bec4-5932-46c6-9d36-ea37c57ac1ba/Nissan_Rogue_Star_Wars360-degree_poster_02-source.jpg Featured Work - Content strategy for Nissan In 2016, Nissan and Lucasfilm cross-promoted the release of Rogue One: A Star Wars Story and the all-new Nissan Rogue. Fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots. View case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/3e6c6a75-fa22-4567-b488-d1125e26f030/image+2+%282%29.png Featured Work - Product vision for Benevity To support alignment between design, product, engineering, product marketing and leadership, I created a three– to five–year product vision focused on content discovery and user experience across all of Benevity’s product lines. View case study (password protected) https://www.adelebrunnhofer.com/recommendations daily 0.75 2025-06-08 https://www.adelebrunnhofer.com/home-copy daily 0.75 2025-02-04 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/3e6c6a75-fa22-4567-b488-d1125e26f030/image+2+%282%29.png Home (Copy) - Product vision for Benevity To support alignment between design, product, engineering, product marketing and leadership, I created a three– to five–year product vision focused on content discovery and user experience across all of Benevity’s product lines. View Benevity case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/7349511c-ccf0-4ea3-a97e-2a91df67e15a/Nissan_Rogue_Star_Wars360-degree_poster_02-source.jpg Home (Copy) - Content strategy for Nissan In 2016, Nissan and Lucasfilm cross-promoted the release of Rogue One: A Star Wars Story and the all-new Nissan Rogue. Fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots. View Critical Mass case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/a1d65bff-45dd-41bc-a205-851b51398ce5/Frame%2B1+1.jpg Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/90f46577-34eb-4cc8-bf61-10b52ca7985a/271526173_10101297066646047_5929427351926951457_n.jpg Home (Copy) - Hello! I’m Adele, a content specialist, product designer, and strategist with 10+ years of experience across tech, SaaS, B2B, e-commerce, advertising and publishing. I have a knack for storytelling, which benefits every part of designing a user experience. I’m curious. I make sense in ambiguity, and love to solve problems. I offer productive feedback and direction. And I’ve shipped products from end-to-end. I like to help people make sense of things. https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/ac3aaf65-2bff-4847-b7a8-5d495fb2bac2/Group+2308.png Home (Copy) - Content & user flows for Getty Images, iStock Both brands undertook the first major update to their checkout experience in years, adding 25 new payment types (including Apple Pay). For this project, I delivered content planning and UX writing as well as early research that stress-tested our concept and focused the project on the user experience. View payments expansion case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/00ddf3c5-d3bb-419d-85e0-dda48b9c54b8/Frame+241.jpg Home (Copy) - UX design for Shopify From UX research, I realized the need for merchants to capture rich data in our platform and led the metadata project from end-to-end. View B2B metadata case study (password protected) I identified a major product gap in the B2B product and made a case to add it to our roadmap, and took part in a hackathon and design sprint to release this feature quickly. View B2B account requests case study (password protected) https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1685565471059-OXQYLZB4FWYOELON7EFI/271526173_10101297066646047_5929427351926951457_n.jpg Home (Copy) https://www.adelebrunnhofer.com/contact-harris daily 0.75 2025-05-09 https://www.adelebrunnhofer.com/services-harris daily 0.75 2025-05-09 https://www.adelebrunnhofer.com/writing-samples daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413267543183-ZJ50W41F2510DX8JG7Z5/Screen+Shot+2014-10-14+at+12.18.23+AM.png Print https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268105358-47NUPZXGCD7SO4O4BEYQ/Screen+Shot+2014-10-14+at+12.28.05+AM.png Print https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268027113-9J24D6IYJLC97V1F8ZJJ/Screen+Shot+2014-10-14+at+12.26.51+AM.png Print https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268160244-ECPOTC1Y7JFFY3RITBSY/Screen+Shot+2014-10-14+at+12.28.52+AM.png Print https://images.squarespace-cdn.com/content/v1/542a3491e4b088ec4c6bac01/1413268187502-UX0HHFSJGJCZV7BMU9YL/Screen+Shot+2014-10-14+at+12.29.37+AM.png Print