My Process

I start by combining insights with strategic planning: looking at data (user research, market analysis, user data) and consider processes, KPIs and how we might benefit productivity and business goals.

I work iteratively, ensuring that we plan our work strategically to gather ongoing insights and be able to pivot quickly if needed.

When I find a solution, I advocate for it. I bring options, but I make a case for solutions that will get a team to towards their goals. I ensure leaders and all stakeholders feel a part of the plan and believe in it.

Strategy

• Product and content visions

• Data analysis and tracking plans

• User research

• Identifying KPIs and OKRs

• Creating process efficiencies

• Leadership and team-building

Leadership

• Workshop design and leadership

• Fostering cross-functional collaboration

• Training and documentation

• Feedback coaching

• Founding teams, establishing disciplines

• Direct-report management (office & remote)

Content

• Editorial planning and calendars

• UX/UI writing, microcopy, white papers

• Copywriting, editing, proofreading

• Creating briefs, leading kickoffs

• Managing partnerships and contributors

• Content models, audits and analysis

C-Suite, stakeholder & client buy-in

• Building internal and external relationships

• Executive presentations

• Client workshop facilitation

• Client presentations

• Public speaking

• Builds strong relationships and establishes trust

UX / UI

• Workflows

• User journeys

• Wireframes

• User testing

• User research

• Leading brainstorms and design sprints

Toolkit

• Microsoft Office, Keynote, Google Workspace

• Figma, Miro, LucidSpark

• Jira, Box, GitHub

• Dovetail

• Adobe Photoshop

• Google Analytics

Impact

“What truly sets Adele apart is their strategic acumen. They see the big picture, can identify opportunities and navigate challenges with agility and foresight. They're able to transform a vision into a workable strategy, and then guide a team to execute.”

— Vicki Laszlo, Product Marketing manager

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“Adele was one of the people I could count on to help foster better communication and collaboration, de-siloing key business information and stakeholders, and push the teams to solve problems in new and innovative ways.”

“Adele possesses the ability to connect ideas, thinking from above, all while running or contributing to a scope of projects. This connecting of the right dots is part of what makes her great at content strategy and other product vision and strategy work.”

— sPENCER gOLDADE, pRODUCT director

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