Hello, I’m Adele.
Content strategy and digital experience leader with 10+ years shaping vision and leading cross-functional work, teams, and new product initiatives. I navigate change, unlock opportunities, drive collaboration, and solve complex business and user challenges.
Experience across:
Brand, Ecom, B2B, SaaS Higher Education, Agency
Featured work
Defining a product vision for a complex platform
Benevity · Strategy | Product | Research
Created a three+ year vision which aligned siloed products and siloed teams to tell a cohesive brand story.
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Ecommerce payments expansion
Getty Images · Content | UX | Strategy
Led the first major update to checkout in years, adding 25 international payment types.
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Selected work
From missed-need to B2B product
Shopify · Product | Content | Strategy
Identified a significant product gap, led its development from end-to-end
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Building the metadata foundation for B2B
Shopify · Content | UX | Systems
Established foundational work and took product from beta to general availability
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Reimagining the Nissan LEAF experience
Critical Mass · Brand | Content | Digital
Leading the execution for a vehicle re-brand
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Known for making an impact across products, organizations and with clients.
“They’re able to transform a vision into a workable strategy, and then guide a team to execute.”
— Vicki Laszlo, Product Marketing Manager
“This connecting of the right dots is part of what makes her great at content strategy and other product vision and strategy work.”
— Spencer Goldade, Product Director