Work Experience
Content Strategist, Product Design
Benevity
2018—Present
As the founding content strategist in product design, I've led how user-facing content is identified, planned, delivered, reviewed and tracked and created the first product content vision for leadership.
Created a 3–5-year content discovery vision which provides direction for product management and design. Gathered research and insights from a range of stakeholders, presented the vision to leadership, led ensuing product design sprint.
Scaled Missions product content with new review processes and sourcing content from contributors thereby increasing product adoption by 25% over six months.
Identified timely and evergreen content via user data to create new direct-to-end-user donation opportunities which increased average end-user donations by 32%.
Managed editorial calendars across products.
Created project plans, led kickoffs and managed workflow and timelines from contributors.
Established content delivery and review systems (internal stakeholders and consultants), brief templates and workshop guidelines for brainstorm and design exercises.
Managed content partnerships (contributors), client contributions and subject matter experts (internal and consultants) to review content.
Created a range of client educational resources.
Created tracking and testing plans with UX.
Created new continuous learning opportunities for the content and UX teams and mentored junior employees.
Led a client workshop at our annual client conference.
National Content Writer
MNP
2017—2018
Ensured consumer-facing content spoke to intended audiences in appropriate voice, tone and terminology.
Delivered digital and print collateral, speaking notes and white papers.
Translated complex and technical content from subject matter experts (Litigation and Forensic Services, Succession and Transition Planning, Valuations).
Senior Content Analyst
Critical Mass
2015—2017
Owned digital content strategy and delivery for clients including Nissan USA and Infiniti USA. This role grew based on my ability to work autonomously.
Built content strategies based on clear goals and KPIs, insights from SEO and market research.
Created project briefs for activations and year-long product launches; created briefs for art direction, UX and designers.
Managed and mentored a team of four content analysts.
Product expert for Nissan meaning I was responsible for the accuracy of complex technical content as well as our consumer-facing content.
Content Analyst
Critical Mass
2014—2015
Within six months, recognized the current process posed risks and was inefficient and made a case to move operations to another team with my oversight. This allowed me to focus on content strategy and growing my experience in identifying KPIs and working with stakeholders and clients.
Boosted productivity and efficiency by creating new review processes for stakeholder input (client, quality assurance, subject matter experts, legal, SEO).
Ensured content was accurate, delivered on a variety of needs and was measurable.
Standardized content matrices and content audits.
Assistant Editor
St. Joseph Media, WHERE Magazine
2012—2014
Managed editorial calendar, created content for monthly publications, various annual publications and website. Mentored interns and junior designers.
Created a profitable sponsored content package for the publisher which led to a new revenue stream and solved retaining clients who had had print advertising budgets cut.
Digital Editor
St. Joseph Media, WHERE Magazine
2012
Managed all digital content, built our listings database and oversaw the regional content for a website re-design. Began mentoring interns and worked closely with designers and photographers.
Community Engagement
Volunteer, Calgary Seniors Resource Society 2020—Present
Consultant, Alberta Health Services Patient Family Advisory Group 2020—Present
Board Member, Austrian Canadian Cultural Society 2018—Present
Volunteer, Inn From The Cold 2017—2019
Editor, Annual Report to Community, Closer to Home Community Services 2014—2019
Film Curator and Program Coordinator, Sled Island Music and Arts Festival 2013—2019
Radio Host, Fundraising Coordinator, Special Projects Coordinator, CJSW 90.9 FM 2003—2015